Privacy Policy
Zapf Verwertungsgesellschaft Urheber- und Lizenzrechte GbR, as the operator of the website www.zapf-alphabets.com, is responsible for the personal data of users of the website within the meaning of data protection laws and, under certain circumstances, European General Data Protection Regulation („GDPR”).
We recognize the importance of protecting privacy when it comes to personal information. We therefore only collect, process and use your personal data in accordance with the content of this data protection declaration and the applicable data protection laws, in particular the GDPR.
In this data protection declaration we inform you which personal data we collect, process and use about you when you use our website or in e-mails, texts and other electronic messages between you and us.
We ask you to read the following information carefully. We reserve the right to change the data protection declaration from time to time. Please check these regularly.
Our website is not intended for anyone under the age of 16. Persons under the age of 16 are not authorized to provide personal data on or on our website. We would like to point out that we do not knowingly collect data from persons under the age of 16. If you are under 16 years of age, we ask you not to register on our website, not to make purchases on our website, not to use any interactive or public comment functions on this website and not to provide any information about yourself, including your name To pass on your address, telephone number, email address or a user name to us. If we come to the knowledge that we have collected or received personal data from a person under the age of 16 without verification of parental consent, this data will be deleted. If you suspect that we may have data from or about a person under the age of 16, please contact us at the email address or postal address given in the CONTACT section.
1. Types of data we collect & use
We collect certain individually identifiable data that is actively transmitted by you through the website and through cookies, flash cookies, web beacons and other tracking technologies.
This information can contain personal data. Personal data within the meaning of this data protection declaration is all information about an identified or identifiable natural person. Such personal information may include your full name, title, birthday, email address (es), billing address (es), shipping address (es), phone number (s), password to access your account, credit card information, shopping samples and product interests . We use personal data primarily for the purpose for which you originally made them available to us (ie for the sale and delivery of products, to provide the desired newsletter, etc.), to improve our products and services, to Market research, for personalized marketing and for creating customer profiles.
2. Provision of the website
Personal data also includes information about your use of our website. In this context, we collect the following data from you:
- Your IP address
- Date and time of your request
- Time difference to Greenwhich Mean Time
- Content of your request
- Status of your request / HTTP status code
- Scope of data transferred
- Website from which your request was forwarded
- Browser, operating system and user interface, language and version of your browser
- Location from which you retrieve data from the website
- Other communication data and source that you obtain.
This data is collected through log files and cookies. Further information about cookies can be found below in this data protection declaration.
We use this data to safeguard our following legitimate interests:
- To display our website on your computer
- To ensure the functionality of the website
- To optimize our website
- To ensure the security of our information technology systems
The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected.
3. Newsletter
Your email address will be used by us to send you marketing messages by email. You will only receive such marketing messages if you have registered on our website to receive our newsletter.
In addition to your email address, we also collect the following information from you:
- IP address
- Time and date of registration
Your email address is saved and used by us to send you newsletters on a regular basis. It will not be passed on to third parties. The other information is collected to prevent misuse of our services and the email address entered.
You can unsubscribe from receiving such communications at any time by following the unsubscribe instructions within the newsletter or by emailing us at info@zapf-alphabets.com with the unsubscribe you want.
Your personal data will be stored until you unsubscribe from the newsletter or you revoke your consent.
The legal basis for processing is Article 6 Paragraph 1 lit. a GDPR.
Our newsletter contains a web beacon or tracking pixel. This represents a one-pixel image that is stored on our website. We use this technology to analyze your usage behavior. These data are collected and evaluated in pseudonymised form and are not linked to your personal data.
You are entitled to object to the tracking at any time by clicking on the link contained in every newsletter email or by informing us of your objection by email or letter. This information will be deleted after you have unsubscribed from the newsletter.
Processing takes place in accordance with Art. 6 Para. 1 lit. f GDPR.
4. Disclosure of Information
We work with selected third parties who provide services for us. This is done for the purpose of maintaining our website, to ensure communication with our customers and to provide other services. The personal data that we receive via our website can only be accessed by these third parties on our behalf. We do not authorize these service providers to use your personal data for any other purpose. The following services are provided for us by service providers:
- Website hosting
- Market research
- Organization of e-mail marketing
- Analysis of the use of our homepage
Your personal data will not be passed on to third parties unless there is a legal obligation to do so. Such an obligation may exist in connection with a legal claim or procedure or if this is necessary to safeguard our rights or legitimate interests or to safeguard the rights and legitimate interests of third parties.
5. Availability of privacy policy and changes
We reserve the right to make changes to our data protection declaration from time to time. The updated data protection declarations will be published on our website. We therefore recommend that you check this page regularly, especially each time you use the website.
If you are registered with us and would like to delete your registration and your personal data from our database, please click on the unsubscribe link. Please keep your personal information correct, current and complete by regularly updating your personal account or by contacting us as indicated below.
6. Data security
We have taken appropriate measures to protect your data from accidental loss, unauthorized access, use, modification or disclosure.
However, you also have a certain responsibility for the security of your data. If you have received a password from us for access to certain areas of our website or if you have chosen one yourself, you are responsible for the confidentiality of this password. We ask you not to pass on your password. We also advise you to be careful when passing on information in public areas of our website. Information that you share in public areas can be viewed by anyone who uses the website.
Unfortunately, the transmission of information over the Internet is not completely secure. Although we do our best to protect your data, we cannot guarantee the security of your personal data transmitted to our website. The transmission of personal data is therefore at your own risk. We are not responsible for circumventing data protection settings or security measures on the website.
7. Cookies
When you visit our website, we collect data through the use of cookies. This information includes the IP address of your computer and / or internet service provider, the date and time you accessed the website, the internet address of websites from which you accessed our website, the computer technology you use and your movements and Preferences on our website. We can also use cookies to collect information related to future visits to the website (e.g. to remember your username and password), to recognize you as a previous visitor and to keep track of your activities on the website. You can set your browser so that it notifies you when a cookie is being sent or that it rejects cookies completely, with the result that certain functions of the website may no longer be used.
We reserve the right to use other technologies such as internet tags, web beacons and navigation data collection tools. It is used primarily to manage our website and systems, to protect them, to improve them and to better understand the preferences of visitors to our website, as well as to identify server problems, to compile statistics on the use of the website, to access others Advertise websites on the Internet and personalize offers. The data collected by cookies and other tracking technologies can be combined with personal data by us.
8. Social Media Plug-ins
We use the social media plugins of the social networks Instagram and YouTube on the website.
a. Instagram
We have embedded content from the Instagram social network, operated by Instagram, Inc. 1601 Willow Road, Menlo Park, CA, 94025 USA („Instagram“) on our website. If you are logged into your personal Instagram account and click on the embedded content, you can connect the content to your personal Instagram account. This enables Instagram to link your visit to the website to your personal Instagram account. As the operator of the website, we do not know what data is transmitted to Instagram when you click on the embedded content. To the best of our knowledge, data is only transferred to Instagram when you click on the embedded content.
Further information on data protection at Instagram can be found at: https://instagram.com/about/legal/privacy/.
b. Youtube Videos
We have embedded videos on the website which are hosted on www.youtube.com and can be played directly on the website. Youtube is a service from Youtube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA („Youtube“). All videos are integrated in the extended data protection mode. This means that no personal data is transmitted to Youtube before you play the video.
When you click on „Play“, YouTube receives the information that you have accessed the corresponding subpage of our website on which the integrated video is located. YouTube also uses cookies to collect information about visitors to the website and to transmit this data to YouTube. This happens regardless of whether you are registered with YouTube or logged into your personal account. If you are logged in to your personal account, YouTube can link your visit to the website to your personal account.
YouTube can save your personal data as a user profile and use this information for marketing, research and / or website optimization. This information is used in particular to display personalized advertising, regardless of whether you are registered with YouTube or not. You are entitled to object to the creation of profiles. This right is exercised by submitting a request to YouTube.
Further information on the collection and use of personal data by YouTube and your associated rights can be found in the YouTube data protection declaration: www.youtube.com/privacy
If you are logged into Google, your data will be assigned directly to your account. If you do not want the assignment to your profile on YouTube, you must log out before activating the button.
We use videos hosted on YouTube to pursue our legitimate interests in presenting you with content in an appealing and optimized form. The basis for the processing is Art. 6 Para. 1 lit. f GDPR.
9. Privacy
We take all precautionary measures to protect the personal data collected on our website. We [and third parties commissioned by us] store information on servers within Switzerland and the EU. Occasionally, we hire other companies to provide services on our behalf. The companies commissioned with these services are only provided with the information that they need to provide the service. The companies are prohibited from using the information for other purposes.
When we request general demographic information, that information is limited to reporting purposes; the users remain anonymous. Telephone numbers, email addresses, and postal addresses are never shared with third parties for demographic reporting.
10. Your rights
You can view your personal data at any time free of charge as well as information about their origin, recipients or categories of recipients to whom this data is passed on and request the purpose of storage and, if necessary, its correction and / or deletion and / or restriction of its processing.
You also have the right to object to the processing of your data at any time, provided that the processing is carried out to safeguard one of our legitimate interests. In this case, your data will only be processed if we can demonstrate compelling legitimate reasons for the processing that outweigh your interest in excluding the processing, or the processing serves to assert, exercise or defend our claims.
If the processing of your data is based on consent, you have the right to withdraw this at any time. In this case we will no longer process your data unless we are permitted by law. The permissibility of the processing of your data, which took place before your revocation, is not affected by your revocation.
If you have made personal data available to us, we will send it to you on request in machine-readable form for use by other providers.
11. Contact
In order to exercise your rights or if you have questions, comments or suggestions regarding the collection, processing and use of your personal data by us, please contact us at info@zapf-alphabets.com or by post to Frieda Zapf, Fischergrube 46, 23552 Lübeck, Germany. If you are of the opinion that the processing of your data violates data protection laws, you have the right to lodge a complaint with a su